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"The first season of red, the whole year's rise" series of follow-up reports. Marketing Department: sail set sail at the right time, the beginning of the year ran out of acceleration.

Release time：2024-03-06

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Jinlong welcomes the Spring Festival, and auspicious snow augurs well for a year. The beginning is a decisive battle and the beginning is a sprint. On the first day of construction on the 7th of the new year, the marketing department began to implement various tasks as planned, organized development and business managers to report on their duties, conducted full-staff business training, and signed performance contracts for each base. Within three days of the start of construction, all foreign affairs managers and market leaders in the marketing department have all embarked on a new journey and are striving to be "pioneer officials".

1. Sales revenue to a new high

From January to February 2024, the company's headquarters loading increased significantly year-on-year, and invoicing increased by 79% year-on-year, outperforming itself and the market. With the efforts of all the marketing department and the cooperation of all departments of the company, we have won a "good start" as we wish ". According to the forecast of the loading market, the first quarter and the next few months will continue to grow substantially and enter the "fast lane".

2. The market development harvest is full

From January to February this year, the number of winning projects in the company's headquarters market increased by 84% year-on-year, and project revenue increased by 221 year-on-year. At present, the bidding and exchange projects have also reached a record high. The market business manager will take each project seriously, continue to maintain a high market development trend, lay a solid foundation for the company's rapid development again, and take "reassurance".

3. Rationalization of market structure

After years of intensive work in the market, the current market structure has been gradually improved, independent brands continue to maintain a high degree of cooperation, the joint venture market has developed well, and new car-making forces have formed new growth points. In January, there was another good news in the market. Xiaopeng and GM made new breakthroughs and opened up "new routes".

In 2024, the marketing department will thoroughly implement the spirit of "chairman's speech and general manager's work report" and focus on the annual KPI target and "15540" strategic target. After the victory in the first battle, the entire marketing department will continue to maintain a sprint state, fight for every second, grasp every link, take every step, open a new chapter in the company's high-quality development, lay the foundation for the victory in the first quarter, and strive to be "full of color" throughout the year ".